4 things to avoid before picking the right image for your website

When it comes to advertising your business on the web, online users have taken a great interest in marketing campaigns that highlight the use of images rather than plain text.

In that same vein, if you’re managing a website, it’s essential to include photos into your content so customers can appreciate your content even further!

Since a lot of people are visual learners, they will prefer seeing images and photos for them to understand the message of your website better. A website designer will tell you the importance of incorporating visual assets into your digital strategy to help customers process information one at a time.

No matter what business you’re running, consumers will appreciate it if you provide them with quality content that’s bound to catch their attention. If you want to find out the things to avoid when choosing the right images for your website, keep reading…

Don’t Settle for Low-Quality Images

If you think the people who will be visiting your website can’t tell if you’re using low-quality photos and stock images, think again. It’s crucial to use well-thought-out photos using the right resolution to promote your brand.

For your clients to appreciate the details, it would help if you provided images using high pixel ratios for your website. Aside from that, the photos you will choose also need to cater to responsive website design so that it will still look visually appealing regardless of the device used to access your website.

Don’t Forget the Connection with Your Brand

The images you use will represent your brand, so it’s best to pick visual content that can help uplift your business, attract customers and generate sales. Regardless of what you’re selling, it’s essential to have photos that prove the relevance and objectives of your brand.

It doesn’t matter if you’re offering products or services. What matters is the connection of the images you decide to add to your web design and their ability to maintain the appeal needed to lure clients. If people like what they see, they will continue to browse through your website until they find something that might be useful to them.

Don’t Think Too Hard at Explaining Your Images

Most of the time, effective marketing campaigns using images can already do the “talking” for themselves without relying on too many words to describe it. Images are capable of conveying emotions from users so they can understand what they’re seeing without needing any further explanation.

It’s unnecessary to provide a lengthy copy alongside your brand’s images because not everyone has the time of day to read everything you have to say about your product or service. Instead, they will simply look at your photos before deciding to give your brand a chance.

Don’t Skip Your Call-to-Action

Some businesses who use images on their websites don’t rely on them solely for promotion, but they can also manipulate their ads into providing a call-to-action (CTA) as well. This primarily works for companies selling products like food and beverages.

A web design agency can help you come up with visual assets that not only encourage buyers to support your brand but also lead them to your CTA and purchase from you. As such, product or service images will serve their purpose even better and guide consumers to decide in your favour even more seamlessly.

Conclusion

Choosing the right image to showcase your brand takes an equal amount of time and effort to work on enhancing your website. If you want to maintain your visitors and convert them into customers, it’s best to remember the tips to avoid above so you can settle for the best images for your website. Relying on a web designer is also a good idea, so you don’t have to spend too much energy deciding on your own and instead, focus on improving your business.

Are you looking for a website design agency in Essex to help increase your online presence? We at Lemongrass Media focus on creating a professional online image that captures the essence of your business and identifies what makes it unique. We don’t stop there though; after we launch your website, our dedicated support team is on hand to make sure your website always stays fast and secure. Get in touch with us today!  Contact us on 0800 690 6250 or enquiries@lemongrassmedia.co.uk