We get it. Setting up a website is expensive, it’s an effort and you’re not remotely tech-minded.
Why bother at all, when you have a Facebook page already? And yet if you don’t yet have a business website, you’re likely to be missing a trick. Here are 8 reasons why your business needs a website:
1. People are searching for you online
In this digital age, we’re all spending more time online. People will naturally turn to Google to find and research businesses, products and services. And if you’re not visible where people are searching for you, it’s as if you don’t exist. A website will get you found by the people who are looking.
People make judgements about your business, based on what they see. A website adds credibility and reassures customers that you are professional and trustworthy – one reason why Facebook and other social media sites aren’t a good substitute. With a website you can create a great first impression, and gain control over what people read about you. You can display reviews, testimonials and case studies from past customers, building up trust and credibility in your audience.
To create conversions, you need to make it easy for people at every stage. That’s where businesses with a website are one step ahead. Instead of having to go through the rigmarole of phoning you or visiting in person, a website lets people access the information and services they need whenever and wherever they want – so they’re more likely to engage.
4. Increases brand visibility
Without a website, people may not know your brand exists. You could be missing out on a huge number of potential customers because of this. Having a good SEO-optimised, user-friendly website lets people find you from a simple Google search – even if they haven’t heard of you before. If you want to build up your brand visibility, a website is one of the most important tools available.
5. Helps you do business more efficiently.
Have you ever wished there was less admin to take care of? A website could be your friend. Online orders can be set up so that payment and postage labels are automatically taken care of, freeing up your time. Online booking forms let customers register before turning up, so you know who’s coming in advance. It’s worth asking a web designer if there are other clever time-saving tools you can take advantage of.
6. Gives you clues about your customers.
One of the many benefits of a website for businesses, is that it provides useful information. When people visit your website, you can use the data they leave behind to find out more about what they want. You can build up valuable knowledge about what products are most popular or which pages are most visited – so you can tailor your services accordingly to ensure that you’re meeting a need.
7. Keeps customers happy.
People are fickle and they’ll go elsewhere if they get frustrated. A website is an easy way to provide instant service, taking care of questions that come up again and again and letting people engage with you on their own terms. Having the answers to common questions easily accessible on your website saves time and helps show customers how you can help. Online shopping is convenient and means people can buy at any time of day, from anywhere in the world, without visiting you physically. Instant messaging is less hassle and means people are more likely to get in touch.
8. Keep up with your competitors
If you’re still asking yourself, “Do I need a website for my business?”, consider this. The chances are your competitors already have a website. Are you going to let them race ahead of you or will you level the playing field by joining them?
Website design that works for you
Lemongrass Media make websites simple. We offer WordPress website design services that reflect your brand, building an online presence that’s easy to control. Want to know more? Contact us on 0800 690 6250, or email firstname.lastname@example.org.