What are the main ways of improving your website’s mobile user experience?

If you’re among the 55.5 million people in the UK who own a smartphone, you’ll know how frustrating it is when a website doesn’t work well on your device. So, what’s the best way to cater for mobile users on your website?

Here we’ll explore mobile-friendly websites, responsive design and the benefits of dedicated mobile apps. We have all the information you need to ensure that mobile users get the best out of your content, every time.

Why do I need a website with good mobile UX?

Mobile users outnumber desktop users. According to Google Analytics benchmarking, mobile devices accounted for 68.1% of website visits in 2020. So if your website isn’t optimised for mobile UX (User Experience), you’re alienating the majority of your visitors.

Unsurprisingly Google is on to this: when it was clear that mobile search queries were the future back in 2015, the search giant updated its algorithm to favour mobile-friendly sites. What does that mean for your website? If your site doesn’t deliver a good user experience to smartphone and tablet users, it won’t rank well in the world’s number one search engine – so you’ll lose out on custom.

What is a mobile-friendly website?

A mobile-friendly website is specifically designed to work well on mobile devices, giving a fast, usable website mobile UX. It might feature simplified navigation and a starker design, to make the content easier to digest. A mobile-friendly website doesn’t have to have any complicated coding to make it work on different sized screens – it’s just designed to fit well on small ones. It’s a great option if you have a simple website with small images.

What is responsive design?

Responsive website design is when your website adapts flexibly to fit the dimensions of any device, from large widescreen TVs to tiny phones. No matter how you access the website, responsive design will ensure that it looks good and is easy to use. Responsive design is a great option if you have a larger budget, complex content, and a large amount of mobile traffic to your site.

What are the advantages of an App for mobile UX?

Having a mobile app guarantees the best UX for mobile users – if they are willing to download it. It puts you in control of the design and functionality and offers an excellent level of security, making it a great choice for e-commerce businesses in particular.

Get help from our Corporate Website Design Experts and Mobile App Team

Not sure which is the best way forward for your business? If you’re looking for the best way to cater for your mobile visitors, we can help. Our corporate website design services help businesses communicate their key messaging professionally and clearly for both desktop and mobile users.

Meanwhile our mobile app design team can help you take the website mobile UX of your brand to the next level. Contact us on 0800 690 6250 or email enquiries@lemongrassmedia.co.uk to find out more.