It doesn’t take a whole lot of effort to set up a WordPress account. After all, the platform has a sterling reputation for being easy to use, which is one of the reasons why it is so popular.

However, if you are inclined to try and maximize WordPress’s power – and therefore maximize the potential of your business – just setting up an account is simply not good enough.

Indeed, every successful WordPress platform should utilize a few key elements that are essential for taking your site to the next level. Some of these elements are no-brainers, while others are items that may not immediately come to mind. Ultimately, all of them can play an important role in providing you with a strong and sturdy online presence.

The Importance of Image

Obviously, the Internet is designed to be a visual medium. So it is not exactly a surprise to note that a good looking website will attract potential clientele and a poorly designed website will make them run to the hills. This is precisely why anyone using a WordPress site should determine their website theme very carefully. A well-thought out theme that matches the style and spirit of your business will entice the potential customer to explore the ins and outs of the website. And there may be an abundance of WordPress themes that look like a perfect fit at first glance, you should always keep in mind that nuances such as background color or column placement can make the difference between a website that looks pretty good and a website that pops off the page.

The Art of Polished Writing

Regardless of what business you are in, your site has to feature high-quality copy writing. Specifically, your writing needs to always be grammatically correct, easy to understand, and written in a tone that matches your business. There are very few things that turn off a potential client faster than a site whose content is riddled with poor spelling or convoluted information. As such, it is imperative that you make Spell check an ally and that you always convey your information in clear terms. This motif especially extends to any sort of blog section that is on your website, as blog posts are a great platform for you to show off your field expertise.

Don’t Forget to Be Social

If you are planning on using your WordPress site as a means to reach out to the masses, you should make absolutely sure that you are giving them plenty of opportunities to reach out to you. To that end, there are several strategies that you can deploy in order to maintain an approachable presence with both current customers and new clientele.

Some of these strategies include:

• Activity on social media – You should always make sure you have an active online presence on social media outlets like Facebook and Twitter. Doing so enables your business to look lively and progressive. Also, be sure to integrate direct links to your social media pages on your site so your current and future customers can follow you with ease.
• Encourage people to subscribe to your RSS feed – An RSS feed essentially does your marketing for you, as it lets subscribers know whenever there is something new on your site. More importantly, this strategy will give you more time to focus on reaching out to potential clientele as a means to grow your business.
• Create a comprehensive About Us page – Don’t be shy here – this is the section that is specifically designed for you to trumpet all the great things your business can do, from the services you can offer and the experience you possess to the awards and accolades that you have accumulated over the years. Creating this page will give you and your business an extra measure of credibility; a trait that is vital in the online world.

While it does take some extra effort to bring all of these essential elements together, the positive impact that they can collectively have on your business makes them elements that are most definitely worth undertaking.

If you would like to discuss a web design project with us in more detail, get in touch on 0800 690 6250 or alternatively email us at enquiries@lemongrassmedia.co.uk