Lemongrass Media Limited registered office address: ECL House, Lake Street, Leighton Buzzard, Bedfordshire, LU7 1RT. Registration in England & Wales. Registration number: 8596811
Coronavirus is a hot topic that’s on everyone’s mind these days.
Perhaps it’s because of the undeniable threat that it poses to our lives, or simply because people aren’t left with much else to distract themselves with. Whatever the case, this is our new normal for the indefinite future.
As such, it’s important for your business to stay relevant and continue to provide customers with the information that they need. While normal operations might not be possible for you, your business’s website provides a good opportunity to maintain your connection to the public and remain relevant as a brand.
We’ve provided a few web design tips to help you in this regard. If you want to ensure that your website is in line with the current global landscape, keep reading to learn more.
1. Update your header
The header or masthead of your website is an excellent medium to provide coronavirus-related information to your customers. This will be found at the top of every page, ensuring that your site’s visitors will be able to see it regardless of where on your site they’re currently in.
To use this space effectively, utilize a text-based format that will not get in the way of the other elements in your design. Limit this text to one sentence, and summarize how COVID-19 has affected your particular business. You may use this text as a link that directs visitors to a central hub pertaining to all your other content relating to the pandemic.
2. Provide a central hub
A coronavirus hub can be useful for some businesses, particularly those in the fields of medicine, healthcare, food service, banking and similar industries. This will house all the information your customers need to know about how your business is dealing with the current crisis.
Ideally, you would produce multiple pieces of content so that your customers can more easily browse through and digest the information. Make sure they are properly organized by segregating them into sections. A restaurant for example, can devote a section to recipes for cooking at home and another to feature their delivery and takeaway menus.
3. Balance this with other non-coronavirus material
It’s also important that you continue to produce content that is not related to the pandemic. Plastering your entire website with information regarding the virus could come across as you trying too hard to piggyback on its current high profile, not to mention incredibly depressing.
You don’t want to do that. In fact, now is a good time to provide your customers with something they can look forward to. Trust us, it will go a long way in making people feel better about the current situation.
In terms of web design, make sure you provide easy access to these content pieces from your landing pages. Bring attention to them with the use of images and descriptive text. The goal here is to create an atmosphere that encourages people to continue to support your business.
You don’t necessarily need to make huge changes in your web design to make it relevant today. A few tweaks here and there might be all you need to keep your customers happy.
Need more tips in making it through these uncertain times? We’ve got you covered. We are a website design agency in Hertfordshire and Milton Keynes and we’d be happy to assist you with your web design. Get in touch with us today to see how we can help.