Is your site generating enquiries?

This is the one that really matters for most businesses. Traffic is nice. Enquiries pay the bills.

If you have a contact form on your site, check how often it’s being submitted. If your site has decent traffic and you’re getting nothing back, the problem usually isn’t the traffic itself. It’s what happens after someone arrives. We’ve looked at the most common reasons for that in detail: find out why your website generates traffic but no enquiries.

Does it work on a phone?

Pull out your phone right now and visit your own website. Not your homepage. Go to one of your main service pages.

How does it look? Does the text require pinching and zooming? Do the buttons feel easy to tap? Does the page load quickly or does it hang for a few seconds before anything appears?

More than half of all website visits now happen on mobile devices. If your site is awkward to use on a phone, a large proportion of your potential clients are already having a bad first impression, often before they’ve read a single word about what you do.

What does Google think of your site?

Google’s view of your website matters enormously because it determines whether people find you in the first place.

Search your own business name. Does your website appear at the top? Good. Now search for one of your main services alongside your location. Something like “web design Milton Keynes” or “accountant St Albans.” Where do you appear?

If you’re on page two or beyond, most people will never see you. The businesses on page one are getting the calls.

You can also use Google Search Console, which is free and worth setting up if it isn’t already, to see which search terms are bringing people to your site and how often your pages appear in results. If you’re appearing regularly but nobody is clicking, it usually means your page title or description in the search results isn’t compelling enough.

The honest question

Here’s a straightforward way to sense-check everything above. If your website disappeared tomorrow, would you notice a meaningful drop in enquiries?

If the honest answer is no, your website isn’t doing the job it should be.

A website that works isn’t just a digital brochure. It should be generating trust, answering questions, making you easy to find and giving potential clients a reason to get in touch. When all of those things are in place, it becomes one of the most valuable assets your business has.

If you’d like a second opinion on how your site is performing, we offer a free website review as part of our bespoke website design service. No obligation, just an honest look at what’s working and what isn’t.

Get in touch to book yours.