TMKA Milton Keynes
HOW A SMARTER WEBSITE DROVE A 600% INCREASE IN BOOKINGS
About TMKA
TMKA (Top Marks Kickboxing Academy) is the leading kickboxing and self-defence academy in Milton Keynes, with a focus on discipline, fitness and community. With a reputation for excellence in the dojo, they train students of all ages and abilities, building confidence and physical well being in various locations in and around Milton Keynes.
But in a digital world, having a good reputation on the mat isn’t enough. To grow their student base and streamline operations, TMKA needed a digital shopfront that reflected the quality of their instruction and made it easy for new students to start their martial arts journey.
Working closely with them, we designed a new website with integrated taster session bookings, video content and clear timetables. The results were immediate with 600% more bookings and website engagement.
The Problem
Before working together, TMKA had a big problem: their digital footprint in Milton Keynes was virtually non-existent. While their classes were great, potential students had no way to find them, view class schedules or understand what the academy offered.
The lack of a functional website meant that:
- Bookings were low: There was no easy way for new students to register interest or sign-up online.
- Information was hard to find: Prospective students couldn’t find the basic info like class locations and timetables, creating friction in the customer journey.
- Engagement was poor: Without a central hub for content, TMKA couldn’t showcase their expertise or build a community online.
Essentially the barrier to entry was too high. TMKA needed a solution that would not only look professional but convert visitors into students.
The Solution
We knew for a martial arts academy the website needs to be dynamic – it has to capture the energy of a live class. We approached this project with a focus on user experience (UX) and visual storytelling.
Our team created a bespoke digital solution for TMKA:
- Modern and Dynamic Design: We built a website that looks great and captures the energy of the academy.
- Frictionless Sign-Ups: To solve the booking problem we added a clear, easy to use booking form for visitors to sign up to.
- Free taster sessions. This lowered the barrier to entry for hesitant beginners to try a class without committing to pay.
- Clear Information Architecture: We organised class locations and timetables in a logical way so parents and students could find the right class near them in seconds.
- Content & Authority: We added a blog and a library of instructional videos on technique. This improved SEO (so people could find the site) and positioned TMKA as an authority in the field, giving value to students before they even stepped onto the mat.
- Social Proof: We displayed testimonials from existing members prominently to leverage the power of community to build trust with new visitors.
The Result
The results were almost immediate. By removing the administrative hurdles and creating an engaging digital environment TMKA’s online performance went through the roof.
Key outcomes:
- 600% Increase in Bookings: The frictionless taster session sign up turned browsers into bookers, dramatically multiplying the number of bookings across Milton Keynes.
- 600% Increase in Website Engagement: With the instructional videos and blog content visitors are spending more time on the site, engaging with the brand and building a connection with the academy.
The new site has turned TMKA’s website into a 24/7 recruitment tool.
What this shows
When a website matches the quality of the service behind it, growth follows.
TMKA now has:
- A site that reflects their professionalism
- A simple way for new students to take the first step
- A platform that supports long-term growth
If your website is holding you back rather than helping you grow, that is fixable. If you want similar results, let’s talk.
