Website design tips to boost your online presence

Feb 04, 2020

website

In today’s digital world, having a well-designed and interactive website can go a long way to ensuring a strong online presence.

Due to the growing number of people who rely on the internet for their most basic needs a cohesive website design is a must. Here are some tips to help you:

SEO-Friendly

Search Engine Optimisation (SEO) is one of the most effective digital marketing strategies today and it’s here to stay. You will be using a lot of SEO strategies online, which is why you need to have an SEO-friendly website design. SEO-friendly web design features vital on-page SEO elements, such as keywords, titles, etc. that can boost your site’s visibility online.

Fast Site Loading Speed

Nothing makes a user leave a site more quickly than a slow loading website. When you have a significant number of users who leave your site in just a matter of seconds, it will affect your website ranking and ultimately transform your visibility. Therefore, when designing your website make sure that it’s up to speed.

There are online tools, such as Pagespeed Insights by Google to help you analyse your site speed and how you can improve it. Consider also how your website loads on mobile as search engines are giving more and more importance to mobile users.

Call-to-Action (CTA) Button

CTA buttons tell users what to do next when they are on your website, so you must make your CTA buttons compelling and highly visible on your site. As much as possible, have CTAs on every page on your site. Every day potential leads are checking out your website, so you need to take advantage of it. Your CTA buttons will definitely go a long way.

White Space

Another effective way to improve your website’s visibility through your web design is by using white space. The white space is that vacant space around text or images that gives your site a clean look. Website owners also take advantage of white space to emphasise specific content on the site that their target audience will find useful.

Social Media Icons

Your website isn’t your only online property. In fact, it’s not a smart move to only have a website today. You must also tap into social media platforms to spread more brand awareness and strengthen your online presence. When you have your social media accounts all set up, don’t forget to add social media buttons on your website. Users take into consideration your social media accounts to determine if you’re credible or not.

Conclusion

If you want to boost your online presence, you need to take a look at your web design. It’s not all about your content, marketing, etc. your web design also plays a significant role. Follow the tips listed above to get started.

If you’re looking for a website design agency to help you out in Hertfordshire or Milton Keynes. Get in touch with us to see how we can help.