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If you’re serious about producing a great website design, then one area you definitely shouldn’t overlook is photography and the effective use of images.
These visual elements can play a huge role in your website, often able to set the tone for your business and bring attention to its most important aspects.
When populating your website with images, it’s important that you make them work in harmony with the rest of your content. You also need to make sure that they’re attractive, cohesive and formatted correctly. If you’re able to do all of these things, you’ll be one step closer to achieving a web design that brings results.
Now, you could very well purchase stock photos or hire a professional photographer to supply you with beautiful pictures. If you’d like to save money, however, or just want to improve your own skills, then taking your own photos is a viable option.
To help with this, we’ve outlined a few tips and tricks that you can apply to your photography so that you can end up with great results.
1. Take as many photos as you can
When it comes to imagery, it never hurts to have as many options available. This is especially true if you’re a beginner, as it might take you a few tries to get that perfect shot.
Make sure you change things up with each picture you take. Take a step back, try a different orientation or use a different lighting source. The goal is to give yourself enough variety so that you can compare and make the best choices possible.
2. Understand photography fundamentals
This should arguably be your first priority, as it will help you develop an eye for capturing the best photos. Learn about the rule of thirds, basic composition, the importance of lighting and how cameras function.
It’s important for you to understand these concepts so that you can end up with professional-level photos (or at least close to it). However, keep in mind that you don’t have to be an expert to produce great images. You just have to understand the basics and then practice so you can get better.
3. Learn how to edit your photos
Contrary to what some people may think, editing photos once they’re shot is not cheating. Many of the best photographers around edit their photos to achieve their desired results and they understand the importance of exhausting every tool available in order to get there.
There are many kinds of editing applications you can use and some of them are free. Play around with the features and learn how they function, that way you can adjust your photos to match any mood or style you’re trying to go for.
As a final tip, remember to take wider photos than you normally would. Websites typically feature landscape orientations that make similarly-oriented photos ideal. By taking photos that are bigger than you think you need, you have the option of cropping out certain elements for a more pleasing photo.
If you’d like more tips on effective images and web design in general or would like to be put in touch with our professional photographer, don’t hesitate to reach out to us. We’re a web design agency in Buckinghamshire and we’d be more than happy to help you out!