Website Design 101 – 4 Core Features Of A Professionally Built Website

Feb 07, 2020

professional business website

When you have an online business, your website serves as your shop front window. It will also act as the platform where you and your prospective customers meet, whether there are questions to be answered, concerns to be addressed or transactions to be made. For you, your website becomes an avenue for you to reach out to your target market, while for the customers, it serves as a hub for information about your business, which is why you should do what it takes to have a professionally built website.

The question is: how do you create a robust website? What are the essential features that allow the website to deliver a solid user experience? In the following section, we’ll cover the four vital attributes of an effective website design. Here’s our practical guide to web design and obtaining a professionally built website.

1. Convenience

Because almost everyone is preoccupied with their lives nowadays, they prefer processes that are convenient. Even when it comes to web design, the same principle applies because usability and functionality have an impact on the customer as well. When visitors land on your web page, they demand ease and convenience when obtaining the information they need, purchasing your products, and enjoying your services. Therefore, when you begin designing your site, always have the customers’ convenience in mind.

2. Cost-efficiency

Many businesses veer away from operating online because of the complexities that go into it. In most cases, however, a website can bring immense value to a business by improving its customer reach and making sales easier than ever. The truth is, there are many benefits that come with having a reliable website.

A professionally built website that provides an exceptional user experience is an efficient and streamlined avenue through which you can communicate with customers, engage with them, and make transactions. With a website, remember that you can actually cut the overheads of your business by a significant margin.

3. Accessibility

There’s a vast difference between a business establishment in the most popular spot in a city and an online business that’s open to the entire world. Since the Internet is filled with potential customers from across the globe you can take advantage of this opportunity to increase your revenue base.

As far as web design is concerned, make sure that your website is as accessible as possible and readily available for your customers, whether they are regulars or leads who haven’t quite decided to make a purchase. Ultimately, accessibility is the key to reach a wider audience.

4. Credibility

Customers want exactly what they pay for and they don’t want to be short-changed or taken advantage of. For them to trust your business, you will need first to establish your credibility.

Your reputation as a business can easily and quickly be reflected on your website for all customers to see. So, when in the process of designing your site, consider your brand’s credibility and how it resonates with the audience to make a difference in their perceptions.

Creating a website is one matter, designing one that does the hard work for you is another. Because of this, you should always do what it takes to make your website stand out. Start the process of your web design by considering the four features mentioned above and see they can make a difference in your website and online business in general.

If you need assistance in building a professional website, get in touch with Lemongrass Media today! We’re a website design agency covering Hertfordshire, Milton Keynes and the Home Counties with an expert team to help your business succeed with an effective website.