The Benefits of Modern School Website Development

Oct 03, 2014

Hi-tech, digital solutions are affecting every aspect of life. The educational system is no exception. Schools need to become a part of the trend through the creation of high quality, functional websites.

Does your school really need website development and how will it benefit from such a project? A personalized, functional website will result in reputation establishment possibilities that will be unavailable through any other channel.

Competitive Advantage

The website reflects the school in terms of values, attitude towards prospects and acceptance of modern trends. Such a development will give your school competitive advantage and help you set yourself apart from the competition.

To make the most of the opportunity, take a look at the websites of other schools in the region. What kind of features do these websites have and what are they missing? A little bit of competition research can help you get inspired. You will easily figure out how to position yourself and create the most appealing persona for your establishment.

The Most Efficient Type of Marketing

Having a website is the heart and soul of every online marketing strategy. The number of people looking for information online is growing all the time. If you lack sensible online presence, you are missing on a great opportunity to advertise your school.

Online marketing has many faces. It can come in the form of a content-based strategy, social media marketing, YouTube videos or pay per click (PPC) campaigns. To make use of these opportunities, however, you need a landing page.

This type of advertising is highly targeted – you will be reaching people that have particular interest in the opportunity provided. It is also much more cost-efficient than paying for traditional promotion like television ad spots or outdoor billboards.

Contacting Prospects

Parents will often be looking for convenient opportunities to contact school administration and get their questions answered. Website development gives prospects this kind of communication option.

A website could have a contact form or even live chat to address the concerns and the inquiries of prospects. Facilitating communication will often translate into better opportunities for increasing the popularity of your school and growing the number of students.

You need a really basic website to accomplish all of these goals. It can consist of just a couple of pages and still get the job done.

Giving Students Access to Useful Functionality

The manner in which students engage in the academic process is changing. School administration needs to address these changes and come up with innovative solutions.

Building a personalized school website will keep students involved. Such a website could give them access to study materials or interactive learning possibilities. There could also be possibilities for tracking success and grades.

Important Feedback

What can you do to improve the quality of the service that your school offers? Reliance on feedback will give you the best possibilities to give both parents and students exactly what they are looking for.

A website is a tool that two parties can use to communicate with each other. Give parents opportunities to rate your services and to submit suggestions. This kind of customer feedback is tremendously useful for every establishment, including a school. Such feedback can also be used to test the efficiency of new services or opportunities. The response will be almost immediate, giving you a chance to make adjustments on the go.

Cost-Efficiency

Finally, website development ranks among the most affordable reputation establishment methods.

The initial investment required for website development is quite limited. Even if you choose to work with a reputable web design agency, you will still have to dedicate a negligible portion of your marketing budget to the task.

Website development offers a really high return on investment (ROI) when it comes to reaching prospects and creating new profit generation opportunities for your academic establishment. Web is the trend of the future and you should be getting started with it right now.

The website reflects the school’s attitude and acceptance of modern trends. The sooner you give this possibility a try, the happier you will be with the outcome. Digital interactions are becoming the norm and educational establishments that want to create the right reputation for themselves have to start taking such new trends seriously.

To discuss your school website requirements in more detail, give us a call on 0800 690 6250 or drop us an email at enquiries@lemongrassmedia.co.uk we’d love to hear from you!