3 Signs That It’s Time To Redesign Your Business Website

Jul 09, 2020

In today’s age, it’s crucial for a business to have a strong online presence.

Through it, one can stay active within the consciousness of their customers, increasing the chances of making a sale and generating more revenue. Understandably, there are multiple factors that affect a website’s efficiency, chief among which is its design.

Your web design has a drastic impact on how consumers interact with your brand, which is why it’s essential to place some priority on how it’s put together. While getting your website up and running is the concern of most businesses, they may later on find that a poor design renders their efforts futile.

Knowing when to contact a professional web designer is important to keep your website active. To help, here are three signs that it’s time to have your business website redesigned.

It Has A Poor User Experience

One of the most important factors of any website is the user experience (UX). Defined as the overall interaction your website has with your customer, the UX dictates just how well it’s capable of engaging them.

There are numerous factors that affect UX, but the ones closely related to web design lie in its layout and navigability. These directly translate to how easy to use your website is, which are prime considerations that a visitor unconsciously makes when interacting with your website. If what they’re looking for can’t be found easily, then they’ll simply move on to a competitor’s site.

Another basic UX mistake that many businesses make is to alienate their customers by adopting a company-centric perspective. Your website after all is meant for them, which is why its functionality and design should be centred around their needs. Put yourself in their shoes and evaluate your website from there. If it doesn’t make sense, then something has to change.

It’s Not Optimised

A website’s optimisation is crucial to UX as well. This won’t just be a pain for your visitors to deal with but it will also make it less visible online. Search engines place optimised websites much higher in their results pages, which makes it all the more important to make this a priority.

There are several layers to optimisation: browser, device, speed and security. Browser and device optimisation mean that your website can be accessed by any device or web browser, appearing similarly across all platforms. Speed optimisation makes for quick loading speeds and response rates. Security on the other hand, is more about ensuring you have the appropriate security certificates to assure that your website is protected from malicious intent.

It’s A Dated Design

Even if one of the best web designers worked on your website, web designs will age in a couple of years. When this happens, you will need to update it in order to keep up with the trends and remain relevant.

Just as with digital marketing strategies, the trends of design change regularly, which inevitably affect how web design is perceived. It’s important then, to regularly make updates and keep improving. This way, your consumers can continue to support your business online for years to come.

The Bottom Line

The trends of digital marketing continually evolve, which is why your website must adapt along with the changes. By continually updating your web design, you can get ahead of these changes and stay relevant in today’s market.

Are you looking for a web design service in Hertfordshire to help you with your business website? At Lemongrass Media, we have dedicated web designers to improve the design of your business website. Get in touch with us!